|
|
Article
Protecting affiliate commissions and revenues
© AffiliateSeeking - This article is not allowed to be re-published but can be linked to.
Due to the increase in number of online entrepreneurs resulting to a tighter competition in affiliate marketing, both merchants and affiliate marketers are now subject to the survival of their online business. In an attempt to outperform other affiliates and increase revenues, rogue marketers exploit technological vulnerabilities. They used unconventional means of marketing that are harmful to online shoppers, to decent affiliates, and most importantly, to their own merchants. Although rare, some merchant companies also cheat their publishers by intentionally defying their affiliate programs and failing to give the expected commissions on time.
As many people join the popular online business bandwagon, marketers deemed that there is a need to protect their own affiliate commissions and revenues by using premium software products and other means. The solution, however, is effective only if the involved merchant of the affiliate program is trustworthy and reliable at first hand.
Affiliate marketers who have existing websites with visually unsafe web addresses such as http://www.abc54321.com, for example, may experience minimal growth on their revenues because many people on the web are hesitant to click the link. They are wary for the reason that it may be pointing to a virus-inducing destination site like the ones seen on spams and chatrooms. The destination URL of a hyperlink becomes noticeable as it is displayed on the browser's status bar. If skeptic visitors have small interest in clicking the doubtful link, they usually do a search on any popular search engine especially when the company name is given.
There are premium software products that can be purchased online that are tagged between $10 to $60. The effectiveness of these software vary greatly, so marketers must thoroughly study before they make their final purchase. It is important to know that these programs are developed to assist affiliate marketers in protecting commissions but it will not completely cover all holes brought about by technological vulnerabilities of the current software frameworks.
Experienced marketers recommend the use of banner servers. Banner servers not only handle graphical banners but it also deal with text links. Served ads result lengthy URL on links - these solve the problems of affiliate marketers who have notorious-looking URLs mentioned on previous paragraphs. When a web user hovers the mouse pointer to the text link or banner, the actual destination URL becomes difficult to distinguish because it is long and is not displayed entirely on the browser's status bar. The only drawback to this method is its complexity. It is not appropriate for most marketers because it is difficult to install and is time-consuming.
Affiliate marketers can also use click tracking software and scripts to conceal the target URL. The link points inward to the installed software along with the web server. When the link is clicked, the software redirects the user to the specified URL within the script. Click tracking software is an excellent tool in monitoring the performance of marketer's banners and text links. This provides alternative to the merchants' tracking software that may be subject to fraud or inconsistency.
|
If you want to use this article on your website, in your newsletter or anywhere else on the Internet, then you can only link to the article and not re-publish it. If you wish to link to the article, here is the html linking code:
| <a href="http://www.affiliateseeking.com/ashow/89.html">Protecting affiliate commissions and revenues</a> |
|
|
|
|
|
