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Article
Improving merchant-affiliate relationship
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Affiliate marketing is a partnership of two business entities - the publisher or affiliate and the advertiser or web merchant. The merchant, who develops and sells the products or services, pays a commission to one or more affiliates depending on the affiliate program, for the referring clicks, lead or sales to the merchant website. Both have similar motives of making and increasing revenues from the popular online venture.
In affiliate marketing, the merchants devise their own affiliate programs. They roll their policies and quantify the benefits they offer to prospective publishers. Though merchants usually build their own sites to publish their affiliate programs and products, they also join with affiliate program networks sites to help them find reliable associates. Merchants must have necessary tools to make their affiliate programs more trustworthy - like having easy to use controls for reports and links generation, and ready available links in HTML code for their partners to pick up.
On the other hand, affiliate marketers begin by identify first the products or services they want to promote. They usually select it based on their preference especially if the product is related with their interests or hobbies, or with their existing websites. When they found an appropriate and reliable merchant by searching the web or by joining affiliate program network sites, they sign up with it and start promoting their products by means of text links and banners. Their primary goal is to encourage the visiting users on their affiliate sites to buy items or do desired actions on merchant's site. They strategize and optimize their websites in whatever way to increase traffic and referrals for greater earnings.
For merchants, having hundreds of affiliate sites will mean nothing if they do not even make sales. It is therefore significant for them to establish harmonious relations with their affiliates. The relationship between the merchant and its affiliates is indeed an essential determinant to the success or failure of their affiliate marketing. Though it may be a fact that merchants only pay its affiliates for what they sell, it also means that they need to train their affiliates to motivate themselves and dedicate their time in marketing to come up an above average income.
The best way to improve merchant-affiliate relationship is to establish a good communication link. Merchants must regularly communicate with their affiliates about the marketing status and be always available for help and support. They must respond in timely fashion to inquiries from their business partners regardless of its size or significance. Regardless of the method or mode, it is very important that the payments be distributed on time. Delays on payment usually turn off marketers and discourage them to work hard.
Earning the affiliate marketers' trust and loyalty is every merchant's basic objective. Harmonious relationship between the two parties will discourage them from exploiting fraudulent tools (e.g., spyware) in an effort to gain greater commissions. When affiliates knew they are enrolled in a fair affiliate program, they become motivated to learn ways to improve their performance in conventional ways. The teamwork between the merchants and affiliate marketers eventually makes their online marketing business more fruitful.
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