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The Advantages and Disadvantages of Affiliate Marketing
© AffiliateSeeking - This article is not allowed to be re-published but can be linked to.
Affiliate marketing can be a great and successful venture that one undertakes. It clearly has its advantages over traditional advertising and promoting schemes, but it should be known that there are many limitations too. It is a joint partnership between merchants and affiliates which runs on a commission basis. When somebody buys something on a website, the affiliate is given a commission of the profit based on per click, per lead or per sale.
The obvious advantages of affiliate marketing are that merchants have a wider environment generating more products and services signifying more sales. No additional time is spent in marketing with merchants and they can obtain more customers this way too. If done correctly, knowing customer needs and desires can create a knowing of market trends which can help future sales in the sense that the website knows how to market products more effectively next time.
The other obvious advantage is that it is an easy way to create additional income for both merchants and websites. Banners generate interest and does not need any kind of big capital expenditure to market and advertise certain products. It can be done with very little technical expertise and therefore is easy to start up. No physical connection is needed in the sense that anyone can work from anywhere in the world as long as the have an internet connection. In this context it can be incorporated with one's current job. It is a handy source of income and can generate extra revenue without compromising one's regular job.
Some disadvantages include high commission costs incurred by merchants sometimes. There have also been accounts of false and misleading types of advertising that has lead to unjust claims and also complaints from people. Merchants have been known to close down programs without informing the affiliates and not paying commission.
Another major disadvantage is that pay can be quite sporadic. It cannot be relied upon as a stable source of income, especially if you are just starting out. It can also be somewhat unsecured. Link hijackers have been known to get paid instead of the merchant hacking into sites.
It is worth doing a little research into the subject to find out the best programs available and to reduce the risk of not getting very far. There is a wealth of information available on the internet and a number of different programs available. Check out some reviews using search engines and compare the different options against each other to find the best program for you. It can be a long and complicated start but with a little perseverance and some luck, you can be a successful affiliate marketer.
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