The Most Basic SEO Tips to Remember
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To ensure your success and competitive advantage in the world of e-marketing, you need to use search engine optimization strategies. You can find so many tips on how to make an SEO strategy that works and sometimes there are so many of them that you lose track of what really matters. The point is to keep yourself updated with the latest developments on SEO so that you can see for yourself what still works and what tactics are not effective anymore. Here are some of the most basic tips that you can use.
Before you begin working on your SEO strategies, you should know what your page rank is currently. You can do this by making use of tools like Google Toolbar and Alexa.
One basic SEO tip is that you have to use keywords properly. You would have to optimize your site to contain keywords that are relevant to your niche. See to it that the keywords are found in all the HTML tags, image tags, URL, and content. But keep the keyword density at the required level because the search engine crawlers might call it spam if there is too much.
Your site URL should be concise and easy to memorize. It should also have your primary keyword on it.
The website should also have a sitemap that is easy to understand. This will help your visitors navigate the site better.
You can increase the number of backlinks that you have by keeping your content new and updated. This, along with a good internal linking system will increase your site traffic.
The website should be frequently updated to encourage search engine crawlers to visit your site. You can do this by maintaining a blog where you can always add new content.
The image tags should have the proper keywords in them. Search engine crawlers do not have the capacity to understand images so they will rely on these tags.
You can work with other website owners and do reciprocal linking with them. But you should only work with sites that are relevant to your niche and those that are trusted such as business.com or yahoo.com
You can also go to social media websites like Yahoo Answer and Flickr. These are all great tools to attracting people to visit your website.
These are basic tried and tested tips that will ensure your website a place among the top results pages of search engines.
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