Press Release Submission to Grow Your Business
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There are a number of online press release websites that will allow a webmaster to announce the launch of a new product or service. In fact, these websites provide excellent opportunities to gain extra exposure for your business. A press release is simply a write up that is geared towards members of the press. It acts as a means of broadcasting an important event that may have some news value. These online press release websites are very important as they help provide extra publicity to a new or existing website.
Furthermore, any of these online press release websites such as prnewswire (www.prnewswire.com), BusinessWire (www.businesswire.com) and prweb (www.prweb.com) will even go so far as to distribute your press release to the actual media. Also, these websites have strong search engine standing and therefore your press release can easily be found in Google. Remember, it is not hard to get your press release listed in Google. The important thing to take note of is that in order to make sure your press releases actually found will require good writing, good structure, and the use of proper keywords.
A proper press release should be structured to tell an actual story. Begin your press release with the most important point; this is where your keywords are most important. Proper keyword placement can be very effective. When first creating a press release, choose three keywords or phrases that are relevant to your site. Use these keywords within important areas of your release such as headline, summary, and subheadings. However, never go overboard with keyword usage as doing so could result in search engine penalties.
As mentioned, it is extremely important that a press release is structured well. Each press release should begin with a newsworthy and attractive headline followed by a short summary of the information contained within the press release. Moreover, the attractiveness of a press release can be increased by including subheadings as introductions to additional paragraphs. Finally, always include information about your company at the end of the press release. This information should include your full contact information such as name, phone number, e-mail, website URL. This will make it easier for visitors to find you and a member of the press to contact you if they feel your story is actually newsworthy.
Lastly, these online press release websites also serve as excellent resources to leave a back link. As these websites are extremely important in the eyes of the search engine, a back link from these websites to yours will hold a lot of weight. Some websites will even allow you to leave a link with in the press release.
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