Seo Tips for Better Optimization
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Ever since Google became king of search engines, web site owners have been scrambling for top page rankings using SEO techniques. To obtain a top page ranking (or at least a high one) is the goal of Search Engine Optimization or SEO. In this article we will show you some optimization techniques using the HTML Title Tag.
The HTML Title tag looks like this: <title>Web Page Optimization</title> for a web page with the title "Web Page Optimization."
The way you use the Title tag for search engine optimization can make or break it all for you as a web site owner. It is the first thing that search engine robots and human surfers alike will see of your pages, and if you're not careful it may be the only one. This is why the Title tag is an essential SEO tool. To optimize your web pages with the Title tag, follow these guidelines:
- DO break large pages into smaller ones. This lets you give a different page title to each section. For example, if you have a free book online, break it up into chapters and give a unique page title to each one. This lets you use more keywords for SEO.
- DO use titles that TELL the surfer what's in the page. Don't leave them wondering by stating vaguely, "FAQ" or "About Us." But don't be too descriptive either and don't add your web site's name to the title unless it has a top keyword in it.
- DO use keywords in the Title that are also in the page itself. Pick a title that appears in the page several times. This is a key in optimization.)
- DO some research with keywords. Try out various keyword combinations and find out where you have a chance to get an edge over the competition. This isn't unlike hunting for a domain name: Find out what keyword and page title combinations haven't occurred to anyone else yet.
- DON'T be lazy. Do not use the same page title for several or all your pages. This is one of the top SEO killers out there. It not only wastes the potential of the Title tag as an optimization tool, it also annoys the visitor especially if they are browsing several windows at once or want to save your pages in Internet Explorer.
- DON'T WRITE IN ALL CAPS. And DON'T use lowercase. One looks like shouting and the other looks illiterate. Use Title Case.
- DON'T repeat keywords in the Title tag. It looks like the web author mistook the title tag for a meta tag. Optimization is NOT spamming. Don't put off your visitors by insulting their intelligence.
- DON'T emphasize your business name in the Title tag unless your name is also a keyword(s). People don't care what your company's name is; they want only the information.
As you can see, one can do a lot of SEO with just the Title tag. If you follow these guidelines, you should be able to optimize your web pages for top page ranking. Web page optimization takes time and effort, but a well-designed and well-thought-out web site will repay you handsomely in the end. The key is knowing what your tools are, and the Title tag is the best place to start.
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