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Article
Affiliate Marketing Introduction
© AffiliateSeeking - This article is not allowed to be re-published but can be linked to.
Affiliate marketing is a type of promotion online whereby for every visitor, client or subscriber, an affiliate is rewarded. The affiliate is compensated through a number of different methods. These include sale, which is known as pay per sale or revenue share, registered user or new customer, which is known as pay per lead, visitors, which is known as pay per click and certain value for each exposure, which is known as CPM.
Affiliate marketing is a popular option with many merchants because it is a type of marketing that does not incur any additional costs unless they realise the results. Many small and medium businesses have grown immensely due to this type of marketing because it is such a simple approach despite not being very scalable. It has taken off in recent years, as marketing tactics are getting more and more aggressive. This is due to the ever-increasing competition that is there on the web today.
The programs are either run by the merchants themselves or by third party companies that deal especially with affiliate marketing. There are a number of different options available to merchants within the affiliate marketing companies. These include third party affiliate networks; shopping carts with affiliate concepts, services that are hosted, and standalone software. It is worth finding out more information on the different services available.
Since it has started, affiliate marketing has become very popular. It was just used for fun in the past but is now seen as an essential tool in successful marketing for any online business nowadays. Merchants that have seen effective results include businesses such as subscription sites, net marketing education offers, telecom, travel, gambling and gaming, personal finance and retail. This is not to say that other sectors will not benefit as it is not a hard and fast rule.
Right now, the businesses that are the most active for affiliate marketing are the retail, gambling and adult sectors. In the near future, new sectors such as the travel, finance and mobile phone sectors are predicted to see a rise in growth due to affiliate marketing. Other sectors are soon to follow such as the broadband and entertainment sectors, especially gambling.
More and more nowadays, affiliate marketing is being mixed into online business tactics to make sure that it is the most effective website available on the Internet. Knowing a little about your target audience and customers goes a lot way, especially if you want to secure a good profit. It is worth investigating a little more on the subject of affiliate marketing to see how it can benefit your business. There is a wealth of information available on the Internet including reviews, comparisons and different advertising or packages available.
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