Things to Ask When Hiring An SEO Consultant
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Looking for a competent SEO consultant for your website can be a difficult task. Since an SEO consultant is the fusion of a web designer, a copywriter, a marketer, an adviser and an analyst all rolled into one, finding one that fulfills these qualifications will be a daunting quest.
Once you find applicants that seem to be meeting all the requirements of an authentic SEO consultant, you'll have to determine if the applicants are really what they are supposed to be.
SEO is a complex task that is too much important to your website's and business' success to be left to inept individuals. Avoid being duped into hiring unqualified personnel by asking these essential questions to your company's aspiring SEO consultants.
What do you guarantee to our website with regards to search rankings?
If the applicant's response is anything but 'none' then immediately cross that applicant off the roster of potential employees. Since no one has the capability to guarantee a slot in the search rankings you're applicant is most likely to be a sham.
Can you present some client reference and previous search ranking projects that were successful?
Much like in the case of doctors, lawyers and other professionals, testimonials from other clients can be good gauges of the potential SEO consultant's capabilities.
An even better meter for the applicants' qualifications is their lists of preceding SEO projects that were successful as you can determine if an aspiring consultant can help you with your SEO woes based on their accomplishments.
What is your preferred technique for linking?
Links are important for SEO and your website. The links of a website are one of the factors a search engine uses to measure relevance.
They measure the link aspect of websites with tools like Pagerank, a program used by search engines to measure the importance of websites in terms of the number of links that point to a certain website and what those links say about that website.
A good SEO consultant will provide a clear cut approach to this aspect of SEO as they will layout for you a thorough link analysis and plans as to where and how they will get links from related websites for your website.
What, when and how do you give reports regarding the SEO of our website?
A qualified SEO consultant will provide you with a regular schedule as to when reports about the search engine optimization of your website will be given. These reports should be scheduled to be given weekly, monthly and quarterly so as to give you regular overviews of the progress of your website's SEO. Aside from that, you should also be able to understand the reports. If not, you should request the SEO consultant to make it understandable for a non-SEO professional such as you.
Given that SEO is important for your website, it follows that hiring an SEO consultant is equally important. What is more important however, is the hiring of a qualified and excellent SEO consultant as making the terrible mistake of hiring a phony one may result in terrible consequences for your website.
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