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Article

Components of a Successful Ecommerce Web Design




© AffiliateSeeking - This article is not allowed to be re-published but can be linked to.

An ecommerce web site is probably the cheapest tool for product marketing. Remember that your ecommerce web site is like a real-life store where you present your products, accommodate your customers and hopefully generate some sales. Naturally, a successful ecommerce web design attracts customers and converts them into real shoppers.

The first thing to keep in mind when coming up with an ecommerce web design is to generate online traffic. Therefore, it is recommended that you utilize the search engine optimization. Whenever a client types in specific keywords to a popular search engine, it is your goal to be on the first page results. This can be attained by publishing articles and inserting the keywords on the content. However, do not sacrifice the readability of your text; remember that the potential customers are the number one target, not the search engine.

A good ecommerce web design displays relevant images on the web site. Images are a very influential tool in selling the products offered. Without the images, customers are most likely to be hesitant before deciding to buy. They might even doubt if the product is really available for sale.

Another factor of a good ecommerce web design is a site that is user-friendly. Customers should be able to get the desired information within very few moments. The thing to consider here is the "three-click-rule", meaning visitors should be able to locate what they want within three clicks. Usually, a search navigation toolbar that searches your ecommerce web site can really assist the visitor who is looking for a particular product.

Since the customer wishes to buy your product, always include a shopping cart in your ecommerce web design. A shopping cart is a piece of software that handles your database functions. It stores customer data, product information and order details. A special feature might even help the customers by computing the partial total of the products ordered.

A good ecommerce web design enables a customer to order easily. After you have convinced them to buy the product, do not make it hard for them to seal the deal. Make sure that the customer can place an order without clicking too many icons. One way to do this is to include an "Order Now" icon on every product page.

The other elements of an ecommerce web design that are also important are the customer forums page, the FAQ page, the private policy page and the company profile. By making those kinds of information available for viewing, visitors will tend to trust your credibility. Without the important information, customers will fail to see that you are an honest trader.

A successful e-commerce web design enables the web site to attract visitors and effectively promote the products offered. You can generate sales from customers by making sure that your web site ensures of online traffic, easy navigation and seller credibility.



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