The Components of an Effective SEO Strategy
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SEO - Search engine optimization. This is the make or break aspect of most web site designs as the way you optimize your web site's capability to come up in search engines will be the determining factor of your web site's relevance and usefulness to Internet users.
So how do you optimize your web site's compatibility with search engines?
Well, it will be important for you to plan a coherent SEO strategy first before starting to create the web site itself.
It will be hard for you to outline a coherent plan on how you will optimize your website for search engines once you are already knee-deep in work concerning other aspects of web design.
When planning a sound SEO strategy, you will have to consider the three fundamental elements of an effective SEO strategy: effective keyword placement, link optimization and the overall web architecture or design. Each of these aspects must be taken into consideration and given importance equally as all of them evenly contributes to the wellness of a website.
For you to understand more the significance of each in your SEO strategy here is an in-depth review of each of its three fundamental elements:
Effective Keyword Placement
Since SEO is about making your website surface in search engines, then it is just commonsense that you should focus your strategy of SEO in strategically placing frequently searched keywords in your website.
The keyword here is 'strategically' as merely placing keywords nonsensically side by side with each other will not attract and might even repel internet users.
Your web pages should be focused on the keywords that you used as searchers have come across your site because they want to know something about the keyword they have typed in the search engine. So do not be lazy and put some sense in the texts that you will put in your website.
Link optimization refers to the utilization of third-party links or links that point to other websites to bolster your own website's popularity. Some websites that are not text-based such as Flash websites use this tactic to attract internet users to come by their site.
However, some websites use this SEO strategy in such a way that it is out of bounds of SEO ethics. Such websites spam links in their websites even though the site that the links point to are not related in whatever the original website is about.
So when putting links in your website, be sure that the site that the links direct to are related to your website at least in one way or another.
Overall Web Architecture/Design
Your site's architecture and design generally act as the foundation of your website. Designing your website may be time consuming especially if the goal of your design is to optimize it for search engines but strong site architecture is the key in improving search engine traffic in a website.
So be sure to provide convenient access for users and the search engines themselves by arranging well the text and other multimedia features of your website as it will stimulate the user traffic.
The three elements of SEO strategy provide guidelines for every website owner who aspires to be way up there in the search engine listings. So follow them well as they are the key to your website's longetivity.
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