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Article

Affiliate Programs: Affiliate Marketing Strategies




© AffiliateSeeking - This article is not allowed to be re-published but can be linked to.

Everyone wants to make money from affiliate programs. In this article we will look at ways to do just that. We will assume that you are familiar with the basic mechanics of affiliate marketing.

How do I choose my affiliate program?

Easy. Choose a program that 1) matches your interests, 2) is profitable and 3) is popular.

If you're interested, you'll enjoy what you're doing. If it's profitable, you can make money from it. If it's popular, the visitors will flock to your site and your affiliate program will be more successful.

Should I promote my affiliate program to others?

No. Advertise the product, not the program. Internet buyers are impatient. They want the info or product and they want it now. Do not try to promote the affiliate program (e.g. Amazon Associates). Why? Because average users and customers don't care about affiliate marketing.

You will want to promote an affiliate program you're a part of only if you're the merchant or are into MLM... which by the way, is considered by many to be just another term for "pyramid scams."

How do I advertise the products sold in my affiliate program?

Typically, you use banners, product item displays, and other ads. But to make it work, first, make sure it is something your visitors will be interested in. If your web site is about boxing, chances are your visitors are sports fanatics who care nothing for affiliate programs. So even with the best affiliate marketing strategies, you won't make any money.

Second, assure your visitors that the products you sell have been carefully selected, not randomly chosen or displayed. Phrases like "tested personally" or "handpicked" make a huge difference for online shoppers. For the same reason, if someone writes to you asking about a product, you better be ready to answer and explain like someone who really knows.

What is Preselling and how can it help me with my affiliate program?

Preselling is drawing your visitors' attention to your affiliate merchant by writing something nice about it that your visitors read. It may be a review or a free ebook. It is a GREAT way to promote a product. But it can work only if 1) the product is really good, 2) you have used it yourself and seen the benefits, and 3) it promises something that many people want.

What is Viral Marketing and how do I use that with my affiliate program?

Sounds ominous, doesn't it? Viral marketing is like preselling. You make something (usually an ebook) and give it away for free, encouraging the recipient to do the same. You profit because you insert links to your favorite affiliate programs in the material.

This method works whether it's for affiliate marketing, or your own product. For example, you can give away a good freeware program. Then you tell people about more features in a "pro" version. Then you include a link for online purchase/registration.

Everybody wins: The reader gets free information. Your affiliate merchant gets new customers who sign up. And you get a commission per certain actions taken by the reader (say, if they buy a merchant's software).

This is a LOT better than just displaying banners. With an ebook, you grab the reader's attention and make them interested.


Affiliate marketing strategies are as varied as the affiliate programs themselves. This article gives just an overview of some of these strategies. We suggest you look at what others are doing with theirs. For example, many viral marketing experts share their techniques in free ebooks, which in some cases you can resell.



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