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Article

The Magic Tools of Affiliate Internet Marketing




© AffiliateSeeking - This article is not allowed to be re-published but can be linked to.

Affiliate internet marketing is a system used to promote various web industries (merchants and advertisers) where an affiliate or member is given an incentive or commission for every customer or subscriber that avails of their services.

Affiliate internet marketing uses a mixture of techniques to pull in clients. The most common methods include SEO (search engine optimization), paid search engine marketing, display advertising, and email mass marketing. Affiliate internet marketing essentially directs traffic from one site to another.

Tools employed

Search engine optimization is a process used to improve the volume of traffic or visitors to a specific site from search engine search results. One way to tell if the site would get traffic from people who use search engines is to have the site's url on the top of the page or among those in the first few pages of the search result. The premise is that users will naturally click on the first few links they see in a search result.

SEM, or search engine marketing, is another method used by affiliate internet marketing companies to drive traffic to a specific website by paying for their URLs to appear in early search engine results. Rather then take the chance of the URL not appearing, the URL of the client is "forced" to appear on the first few pages. With SEM there is a guaranteed ROI (return of investment).

Email marketing is a procedure that uses email or electronic mail to send messages or advertisements to a broad audience. In email marketing, every email sent to a potential customer may successfully pull the customer to use the service or product being marketed and/or aid in referring others to do the same.

Display advertising is presenting the services or products of the client graphically along with text and logos. The most common type of display ad are billboards and newspaper ads.

Merchants prefer affiliate marketing for from their stand point, it is a "pay for performance" business model that simply means the merchant does not incur additional expenses unless results push through and they start receiving new clientele.

Normally, affiliate internet marketing is outsourced to third party services which track sales and web traffic from affiliates or have the option to run their own in-house affiliate programs.

Affiliate internet marketing is an exceptional way to boost merchant product and services and they require a lot of maintenance and work. If left unchecked and unsupervised, affiliate internet marketing programs could transform into programs that may use unscrupulous means like spamming and false advertising. All of which may ruin the reputation of its merchants.



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