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Article

What are Affiliate Marketing programs?




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With advent of World Wide Web and its pervasive utilization across the globe, much has changed in the way business is done nowadays. Majority of the commercial ventures have started with conducting business activities online, as well as, offline. With expansion of markets and means, the competition has increased which in turn has increased possibilities manifolds. With getting hold of a global identity, the business ventures have been also quick at accepting the need of more innovative and strategic methods to promote business.

One of the key web business promotion strategies that has evolved and flourished with the multitude of online businesses in force is 'Affiliate Marketing'. Affiliate Marketing is also a clever business idea for people willing to make money from home or on part time basis.

To elucidate, Affiliate Marketing involves revenue sharing between two parties, terminologically speaking - the affiliate merchant and the advertiser. The basic fundamental behind the web business-marketing stunt is that a business entity (advertising website) pays other business entities (websites or individuals) to promote its products in order to drive net traffic to it, as well as, generate sales for it. The payment basis are pre-determined that can be pay per click, pay per lead, pay per sale, pay per call et al.

An affiliate merchant, in most cases, is a website that features outbound links to one or more related or remotely related websites. The affiliate merchant advertises the products of the advertiser on his/ her website so as to direct valuable net traffic to the advertiser and in turn earn. The affiliate enjoys a commission, that is, a pre-decided small fraction of share in profits for each sale prospect secured by him/ her for the advertiser. Affiliate Marketing, in fact, is turning out to be quite prevalent among low-profile websites so as to earn easy money.

However, affiliate marketing is not just limited to websites alone. Individuals without a website also tend to join affiliate program to find easy income from home or besides routine job as a part-time. Individuals who take up affiliate programs may go for creating their own website to promote the advertiser's products, and / or go for direct marketing or subscribe to pay per click (PPC) services of search engine, or whichever method he/ she may find suitable and affordable.

Any online business venture selling a set of quality products and/ or services can float its own affiliate program(s). Not only it helps the advertiser's business to broaden, but also contributes to the reasons responsible for higher ranking of the advertiser's website in SERPs (Search Engine Ranking Pages). The numerous inbound links placed outside the advertiser website enhance the creditability of the website in the point of view of the search engines. One of the most mandatory aspects of a long lasting affiliate marketing program is that the products or services put up for sale should be so useful and reliable that the person who is selling the products can recommend the products to himself/ herself.

Affiliate marketing presents an attractive employment option for the unemployed or under employed lot of the world. All they need to do is apply their mind creatively and prudently. To begin with, the affiliate needs to decide on the product(s) he/ she is comfortable with for selling. Subsequently, the affiliate must pick up the most cost effective and efficient solution(s) for web marketing so as to match his/ her resources yet get noticed across the web. This may include building a website that provides reviews for different products.



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