Starting an Affiliate Program & MerchantsIf your a merchant or you are starting your very own affiliate program, then this forum should be of help to you.
There's an amazing chart from the 2009 Affiliate Summit AffStat report. You can find it by searching in Google for "how affiliates find affiliate programs" and then switching to the "images" tab.
You can go with various social networking sites and forum sites for having affiliates relevant to your requirements.And yes Google adwords is also a good option.
Clickbank is one of the best option For finding the affiliates.One way to go about it is to use this very forum's Affiliate Program database section to put out details of your affiliate program.You can Find lots of information from here.
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Hiii... If you want to advertise your website than there is many useful website which advertise your webiste. But before advertising your website you must know about your competitors. Market is with the competitors not alone. If you have good competitors than according to your competition you choose the plate form for the advertisement of your website.