Hold your very own online garage sale!
Q: We’re an online printing company and we have an affiliate program. What’s the best way to get this program known and out to affiliate marketers?
Shawn CollinsA: There are a few different things I would suggest. First and foremost, communicate in real language about the actual value propositions you have with your affiliate program.
Don’t make broad proclamations that you have the best offer, it’s the highest paying, etc. Those sorts of nebulous touts will alienate potential affiliates.
Explain to affiliates why the affiliate program works for them, not why it’s so wonderful. Tell them your average order size, EPC, and other metrics that will help them assess your affiliate program.
Also, it will benefit your program if you have a presence in the various industry discussion boards and forums, blog and Tweet useful information for affiliates, keep an eye on questions being asked on LinkedIn, etc.
Become a resource and help people. That will serve as a great advertisement for your as an affiliate manager when you take on an active role in affiliate marketing.
And make yourself very available when your affiliates need help. Word gets around about this sort of thing.
Additionally, you can’t duplicate face-to-face meetings online, so get out there to industry events and meet with your current and potentially future affiliates.
Start speaking at conferences to have a bigger presence there, as well as organizing dinners for your affiliates. While you are together with the affiliates, ask them what they want, and if at all possible, give it to them.
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