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First of all...when i open your website without WWW, its not working !!! kindly make sure that your website should work in any url format be it with www, without www, with index.html or any other form.
Second: your layout is not that much impressive, i strongly recommend using web 2.0 style banners, logo or quick contact form. That will help a lot in decreasing bounce rate.
Third: Your internal pages are dynamic (with query string and product id). This is not search engine friendly. Ask your developer to redirect those url with meaningful name.
I am sure, this will help !!
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