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Links play vital role in SEO to get the higher ranking into the search engine. There are many benefits of the link building some of them are here.
1. Links ARE Usability - Foremost, links provide simple navigation between documents on a website. But in addition to regular site navigation, links dramatically increase the usability of site information since words within an article can be linked - or extended out in a tree-like manner - to many other documents of importance, like definitions, resources and items of interest, on-going, without interrupting the flow of the originating concept.
2. Links Create Direct Traffic - Clicking a link from a trusted source is one of the most popular ways for people to find a new website.
3. Links Build User Trust in You - If users see a link to you on a popular or respected site, their level of trust in what you say or what you offer is likely to be higher. MySpace generates more traffic to eBay and Amazon than MSN search does - because navigating through MySpace is about trusting what 'friends' recommend.
4. Links Build Search Engine Trust in Your Site -There is no doubt that link score is one of the most important factors the major search engines consider when determining where websites are ranked. The reasoning is simple: if you have many links pointing to your site from other sites, your content must contain quality, important information.
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