Website Optimizing for Specific Countries
Here are a few of the top factors that contribute to international ranking success:
• Owning the proper domain extension (e.g., .com.au, .co.uk, .fr, .de, .nl) for the country that your business is targeting
• Hosting your website in the country you are targeting (with a country-specific IP address)
• Registering with local search engines.
— Google
— Yahoo
— Bing
• Having other sites from the same country link to you
• Using the native language on the site (an absolute requirement for usability)
• Placing your relevant local address data on every page of the site
• Defining your preferred region in Google Webmaster Tools
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