Singular vs Plural Keywords use in contents

[seopeter]

These version of keywords are very usefull when used with proper way in the contents of your web page

[bermuda]

By checking out the keyword suggestion tools, you would find a lot of plural terms which are also very popular among the searchers and targeting them could be definitely recommended. In most cases the websites could receive even better traffic shares through their secondary words getting found on the Google pages.

[brownnataly21]

You need both, because you can't predict 100% what keyword is going to be the most popular.