Quote:
Originally Posted by Gvvg561
Yes, I know many believe that content is the King of SEO but it is not.
For SEO purposes is Content more important than the Page Title?
For SEO purposes is Content more important than the Header Tag?
For SEO purposes is Content more important than putting the your primary keyword phrase in the domain name?
Or what about this does anyone actually have any information from Google, like maybe a patent application reference, to support the importance of content as it relates to SEO?
Here is what I discovered Google stating about Content.
“Offer quality content and services
Creating compelling and useful content will likely influence your website more than any of the other
factors discussed here. Users know good content when they see it and will likely want to direct other
users to it. This could be through blog posts, social media services, email, forums, or other means.
Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google,
and it rarely comes without quality content.”
So as I read this excerpt from Google’s SEO Starter Guide Quality content does have an indirect SEO benefit. If you have content worthy of linking too and if people can find your site they just might want to provide you with a useful Do Follow backlink.
Wow, that’s sounds more a mentally challenged like a third cousin than the king of SEO.
What say you?
|
I say you have a VERY narrow view of SEO (like many) who think that being a good SEO is all about rankings. And it's not. To ultimate goal of optimizing a site should be conversions.
You optimize site architecture, <title>, <h1>, <h2>s, URL, link text, etc. on-page and on-site to achieve rankings for the keywords that will drive "targeted" traffic to your site... people who are looking for that which your site offers.
You optimize meta description (NOT for rankings because most engines including Google ignore it) to improve the frequency that it is shown as the Google snippet as well as to improve the click-thru-rate for your listing in the SERPs. You can rank #1 for a keyword with lots of search volume and get very little click-thrus with a crappy snippet. #2, 3, 4, 5, etc. can ALL have better click-thru-rates and get more traffic than your site at #1 if your SERP listing (title, snippet, and URL) don't give the searcher the feeling that your page is going to provide them EXACTLY what they are looking for.
You want the content on your pages to be optimized by delivering the information that the SERP listing promised... by being useful and interesting, well written. You can rank #1, have great click-thrus, but EVERYONE who visits might bounce back if your content reads like spam because you wanted a 5.4% keyword density and looks like spam because you bolded every occurence of the targeted keyword on the page.
What separates the men from the boys in the field of SEO is knowing how to balance what is good for rankings with what is good for the user. Most of the time a great SEO can find a good compromise that allows them to influence rankings positively while delivering a user friend experience with great content. Sometimes there is no compromise. And when this occurs, great SEOs ALWAY go with what is write for the user, not rankings... because they know that it's not JUST about the rankings. It's about bounce rates, time on site, page views per session, and ultimately... conversions (whatever that means for the site - a sale, a sales lead, an email address, a newsletter signup, etc.) These are ALL things that EVERY SEO should be doing on a daily basis as a part of their job.
Now that you have a little broader view of what "real" SEOs do in their everyday job, for EVERY statement you gave above I can give a counter statement:
For SEO purposes is Page Title more important than providing informative, useful content on the site that will keep the reader's interest, make them want to tell their friends about the site, make them want to link to the site with one or more natural one way links from other sites, make them want to convert?
For SEO purposes is Header Tag more important than providing informative, useful content on the site that will keep the reader's interest, make them want to tell their friends about the site, make them want to link to the site with one or more natural one way links from other sites, make them want to convert?
For SEO purposes is putting the your primary keyword phrase in the domain name more important than providing informative, useful content on the site that will keep the reader's interest, make them want to tell their friends about the site, make them want to link to the site with one or more natural one way links from other sites, make them want to convert?
Great content leads eventually to LOTS of natural links. All you have to do is give it some time and have people start discovering your site.
With crappy content, your only option for getting links is low quality unnatural link building techniques like blog commenting, forum sigs, article submission, directory submission, etc.
Hi
Linear Mode
