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Originally Posted by reynoldcastellino
Great quality and not more than 64 characters in related <title>.
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Quality title elements are very important. It's the most important on page ranking factor.
However, people who believe that Google only looks at the first 64 characters for ranking are wrong. It's a total myth. People just suggest you keep them to under 65 characters because Google will truncate when they display it in the SERPs if its more than 65-67 characters in length. This does NOT mean they don't evaluate the entire title.
I created a page on my site with a title that was 200 characters long full of words like 2kd20d002 and 1998820ckked. But those words ONLY appeared in the title. The words didn't appear anywhere else on the page. The page was only linked to from one place on my site in order to get it indexed and was linked to with the anchor text of "test".
After it was indexed I could search Google for any of the unique character strings from the title, even the ones at the end near position 200 and my page was the only one which showed up in the results. So they do evaluate the entire title and use ALL of it for ranking purposes regardless of how long it is.
Quote:
Originally Posted by reynoldcastellino
Original content used / updating on permanent basis.
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Original content is definitely best. But there is no such thing as a duplicate content penalty - its a total myth. Duplicate content can and often does outrank the original version of the same content. Duplicate content can rank on page 1, even at position 1, for its targeted keyword phrase. It just requires scoring higher on non-content based ranking factors (like links) so that the duplicate content's overall ranking score is higher. If it got penalized it would never show on the first page...
Freshness is important to increase your site's crawl rate... NOT to increase rankings. Pages that haven't been changed in 10 years can continue to rank #1, no problem. If you have a page that ranks well I would suggest you NOT update it.
Update your site by adding NEW pages constantly. If every time Googlebot visits your site they find new pages, they will return more and more often until they find a balance between your site's content generation rate and Googlebots crawl rate.
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Originally Posted by reynoldcastellino
Content related to the <title> should have 3-5% keywords.
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If by "keywords" you mean "keyword density"... forget about it. Write your content for users, NOT search engines. Optimize title, h1, h2s, URLs, inbound links and their associated anchor text, etc. but write your content so that it is natural like you telling a friend or family member about the topic. If you do this your targeted keyword phrase will have a 1-2% density typically.
5% density is WAY too high... That is saying the same word every 20 words. That is going to read like TOTAL spam.
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Originally Posted by reynoldcastellino
Article submission to directories should be done.
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Article submission is probably the best of all the "unnatural" link building methods. Avoid spinning articles. If you want to submit them to multiple directories either find directories that will accept duplicates or rewrite them from scratch.
Spun articles read like total crap. No one is going to click-thru to your site from the submission site if your article there reads like total spam.
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Originally Posted by reynoldcastellino
URL submissions with accurate description and anchors should be done to popular directories of high quality
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If you can find "popular directories of high quality" have at it. Google has devalued most free directories. If you'll notice ONLY their home pages have toolbar PR these days in almost every case.
The only directories worth being in are DMOZ, Yahoo! directory, Best of the Web, and Business.com. Othere than that if you can find old mom-and-pop sites that link to resources in your niche only, they can be useful.
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Originally Posted by reynoldcastellino
URL submissions to Google, Yahoo and Bing should be done.
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This is worthless unless you are trying to get a site with no back links indexed. And getting such a site indexed is of no value either. Without back links, the site's URLs will not likely rank for anything unless it's some VERY long tail, non-competitive keyword phrase.
People waste SOOOOOO much time with submitting their site's URL to engines when they "should" be spending that time building links and just let the engines find it naturally.
Quote:
Originally Posted by reynoldcastellino
Get working with Twitter, Facebook, Youtube and such social networks.
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If done correctly, great way to drive targeted traffic to your site. But links from these networks are of very little value from an SEO perspective as all of their links are typically NOFOLLOW. If someone follows those links (assuming you have great content) and likes your site's content, they might link to you naturally. But the links from social network discussions and profile pages are generally worthless from a ranking perspective.
Quote:
Originally Posted by reynoldcastellino
Start working with dig, del.isio.us.
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Again, same goes with social bookmarking sites. These links drive traffic but are almost all NOFOLLOW these days.
Right or wrong?
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