Why does Google hate my site?
Hello
If you're going to be in the SEO biz, or even if you're just trying to get your own personal business site more exposure in the search engines, you need to realize that rankings (and the traffic they may bring) are not static. You may get comfortable seeing your site rank highly for your most coveted keyword phrases, but don't ever assume it will remain there forever.Sites do not get penalized or banned unless something has been done which deceives the search engines. Deception generally comes in the form of hiding stuff or trying to artificially inflate link popularity. If you're not playing games with the engines, then you don't ever have to worry about penalties. If your site is suddenly gone, it's most likely because of a major algorithm shift. The search engines are constantly tweaking their algorithms, and new sites are always being created, so ranking fluctuations are part of the normal course of business.Because of this, it is crucial to optimize your site for lots and lots of related phrases. This will ensure that when some phrases go AWOL, the others will perform well for you. I can't stress enough how important this strategy is to your SEO campaign, as well as your piece of mind. Never be married to any 1 or 2 specific phrases. Yes, it's cool to rank highly for the most coveted ones, but if they're that important to you, then you should purchase PPC ads that are triggered by them.
Have a nice day
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