Many marketers are so far too busy building links to pay attention to some of the simple SEO factors. They are forgetting that the on page factors are vital in SEO.
These are simple for you to do and Should be part of every new website you create. Wordpress is perfect because it has been designed from the ground up with SEO in mind.
The first step is for you to make certain you have set your title tag correctly. This has to be 64 characters in length. Any longer and it will be shortened and this will look very weird in the search engine results.
The title tag needs to advise people what your site is about in such a way to entice them in to your web page. It ought to include the main keyword for that page. All the pages on your site must have a title tag unique to it. Every page ought to have a unique title tag.
You must not forget about your meta keywords and meta description tags. These are used by the search engine spiders to help determine the theme of your site. They are not especially important to the search engines, as most of them will analyse your site to see what it is really about.
These are of importance if you are using Adsense as if you don't use these meta tags, you will discover your Adsense ads are not targeted towards your niche.
Because the meta description appears in the search engine results it is vital to you. This 150 characters is all you get to make people click on your URL. This sentence must be enticing and concise.
These both must be different for every page within your site.
Any graphics on your site have what are called as ALT tags. These are tags which provide an alternative description for the visually impaired. The search engines pay attention to these and you can find your images at the top of the search engines. Do not assign the same keyword to more than 2 or 3 ALT tags and add the word image, picture or graphic at the end. This is yet another indicator to the search engines that your webpage is appropriate for the keywords.
Putting your keyword in the header 1 or H1 tag on your page also helps. This is another factor in search engine rankings.
Using your keyword sensibly within the text of your page and including related keywords near it will also help boost your rankings in the search engines.
You must make sure you do not spam or keyword stuff any of your pages because it is a definite way to get yourself dropped from the search engine.
By performing some simple on page SEO optimization you can gain the advantage in the search engines. Not all marketers do this and so this could give you the edge over your competition!
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