Hidden links

[rajivweb]

Putting hyperlinks where visitors will not see them to increase link popularity. Highlighted link text can help rank a webpage higher for matching that phrase.

[merlinraj]

Hidden links and text are designed to be seen only by a Search Engine Spider and as such are hidden from human users. Tactics used to include having white text on a white background, incredibly small text, links on full stops and other equally as crafty techniques.

[stephanwally]

It may increase your ranking in SARP ,but there will be no effect on keyword positions

[siyajoshi]

Hiding text or links in your content can cause your site to be perceived as untrustworthy since it presents information to search engines differently than to visitors. Text (such as excessive keywords) can be hidden in several ways, including:
1)Using white text on a white background
2)Including text behind an image
3)Using CSS to hide text
4)Setting the font size to 0
If your site is perceived to contain hidden text and links and your site may be removed from the Google index, and will not appear in search results pages.So avoid it.......

[dagnyjbarber]

Hidden links are useless. Not at all helpful.

[cobo_836]

Hide links is strictly banned by search engines, once found, the punishment will be very severe, ranging from reduced weight of pages, while empty page index records.

[derrickthomas]

Hidden text or links in your content can cause your site to be perceived as untrustworthy since it presents information to search engines....