Search engine marketing is the practice of marketing or advertising your web site through search engines, like Google, Yahoo or MSN. Search engine marketing (SEM) may consist of one or more of the following components:
1.Organic Search Engine Optimization (SEO) - Search engine optimization is the practice of applying techniques to maximize your ranking in organic, or natural search results.
2.Pay Per Click Advertising (PPC) - Ads you place for your website with a search engine, such as Google or Yahoo. You bid the amount you are willing to pay per click.
Search engine marketing is used as a way to get traffic to your website, which in turn should ideally lead to getting new customers and adding to your home business revenues.