In my side,
If you control your bounce rate so follow some specific terms and concepts. Like :
Relevant Keyword.
Useful Information.
Attractive Feature.
Your Keword is also relevant to your content and your website feature. means related keyword helps control the bounce rate.
Second is include a some useful information in your site. Like blog. when you add useful information in your site the user genrally visit these some feature. Almost user found a useful information after than he visit inside the website.
You should make your website more user friendly to control bounce rate. Also do SEO for relevant keywords. Try different and unique from your competitors.
By analyzing with Website and improve its design ,loading time ,Navigation one can enable visitor to stay for a period .That will help in improved Bounce rate.
Best way to reduce website bounce rate is by adding fresh and quality content to the website and by adding new features that attracts the visitors to the website.