LONG TAIL keyword phrase

[wesley]

It's funny how things become almost cult-like or faddish. Years ago when the one word domains were all taken up and it was hard to get a position in the first few pages of the search engines, everyone found that they needed to work on a string of words that were less broad in context.

For example, no point in typing in weddings. You needed a specific niche or set of words to get what you were looking for.

Now all the gurus are calling it "LONG TAIL keyword phrase". This is nothing new, just a fancy title for something we knew and did a long, long time ago.

[yogesh]

It might be an old fad, but it certainly holds true. Almost all the people I know (novice web users) use proper queries rather than one or two keywords.