SEO onsite services charges

[spiderwoman]

I have recently started a shop online, although I am an expert on the products I sell, I am a complete novice on SEO.
My first big mistake was the shopping platform which I am now changing at the same time that I am building a new website accordingly to SEO with the help of a `friend´ `specialised´ on SEO

My problem is that my `friend´ is charging 1500 pounds ( he says this is half of what he should be charging me ) plus discretionary bonus, for the following;

Supply guide for page layout and list of recommended items on 4 main pages:
Review page designs
Page design review and approval
Page functionality
SEO specifications
Brief Programmers
Manage process of Programming
Testing and go-live
Search term review
Copy and metatag guidelines
Review copy and metatags and upload

Plus he has done a review of my website based on a document that was produced for a different website

Is this mot too much money for this job?? I would really appreciate some of your experience advise.
Many thanks!

[netshet]

Please note that with so many businesses running in depth sponsored search campaigns via PPC advertising, we are continuing to separate PPC Management fees from other services.

[donaldsmith]

we have the most qualified engineers and available for all your IT support. We let you choose the best time for you and deliver exceptional results every time you and all the time. We ensure that all work is done to your satisfaction. Rely on our reliable technical support gives our customers peace of mind.