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According to the guidelines, the "title should identify the site, not describe it". The title should be informative and concise. If the site belongs to a business then the official name of the business should be used as the title. See the guidelines for more specific Here are some examples of titles from the website.
* not all caps
* the first letter of each word should be in capital, except for articles, prepositions and conjunctions
* do not use the URL as the title
* no punctuation marks or unnecessary symbols
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