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When you visit a website, you will see that there is adds on the page. These are known as banners. Each time the banner loads for the visitor to view, an impression is counted. Impressions are generally used like ads in a magazine, every time you see the ad it counts as an impression.
If the advert on the website interests you, you will click on the ad which will redirect you to the landing page of the advertiser – this is known as a click.
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