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first understand what is on page and off page optimization.seo mainly work on on page and off page optimization.higher traffic on website is depend upon good on page optimization and off page optimization. on page optimization means whatever changes you makes in your web site to improve your ranking in search engine and off page optimization means whatever changes you makes beside website. in on page optimization you will have to work on Title, keywords, content, header tags, bold & italics, anchor text, meta description and etc. whereas in off pages you will have to take care of backlinks. how strong incoming backlinks are attached to your website and for that you will have to work on directory submission, article submission, blog comments, social bookmarking, forum comment and etc.. like this there are hundred of different strategies available. its up to you which of them to choose and utilize. on page or off page individually not gonna help you. you have to implement right combination of both to get desire result.
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