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A call to action is an advertising and marketing concept which encourages or I should say induces a person to complete an action as defined by the advertiser.
Call to action words are "doing words" such as "Click here", "Buy Now", "Enter Now"etc..
What induces a user to click a ‘call to action”,
-Color of Button (you can use red, green, yellow, orange and blue)
-Language you use top describe
-Place where you locate them on the page
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