Using Great Title For Your Web Page
One of the most important factors in search engine optimization is the title of the web page. The title of the page is the first SEO element examined by the search engine crawler as it visits your website. The search engine ranking of your web page also depends upon the title of the page. So, take extra care in deciding the title. The title should also include your best keyword or key phrase that is related to the content of the page.
You will need to consider many factors while deciding the page title. Some of these important factors that will help you in deciding a great page title are as follows:
The page title should include the keyword or keywords used as the theme in the body of the content of the page. At least, the page title should describe the main theme of the web page. Don’t use your company’s name in the title, unless the company’s name is extremely popular.
The keyword or key phrase should be able to convey the content of your page in short. If these keywords are popular, then it will be typed into the search engines more frequently by the Web searchers. If your Web page is ranked higher in the search engines, especially in the top 30, then the search can easily visit your page.
Avoid stuffing of keywords in the page title and also in the content. Search engines will definitely ban your site or will not include your webpage in their databases, as such stuffing is considered as keyword spamming.
Many search engines will only index the first 50 characters, while others may include up to 150. So, try to limit your page title to 40 characters. This will ensure that the complete page title displays in the search engine results.
Although the World Wide Web Consortium (W3C) has suggested the lens of the page title to be less than 65 characters, some search engines will only include the first 40 or 50 characters of the page title. So, limiting the page title to 40 characters or less is a good SEO strategy.
To get more attention from the readers, you can use the special characters like the parentheses ( ), arrows < >, the hash symbol #, the double hyphen - -, asterisks, dollar signs $, et cetera. These special characters usually do not obstruct your SEO efforts. On the contrary, they attract the viewer’s attention your title.
Some search engines still like to see our title tag in your Web page HTML. So, include title tags so that your webpages will rank higher in these search engines.
The proper place to add a title tag is the Head section of the HTML code. When the web page is downloaded in the browser, this title tag is displayed in the title bar of the Web browser. Each web page should have its own title that is absolutely related to the web page’s content.
Please note that the title tag should not be repeated in the HTML code, i.e., you should use the title tag only once. Also, each title tag should not contain a keyword more than 3 times. Some people repeat title tag many times thinking that repeating the title tag will give more advantage in their SEO effort, but the search engines will immediately punish this for spamming.
For example, you can use:
<Head>
<Title> Your Web Page Title With Keywords — Tip # 1</Title>
</Head>
Title tags are different from the Meta tags, yet the Title tags can influence the search engines greatly if they are used correctly as mentioned above. Your search engine optimization strategy will get much importance and better results if the Title tag is used correctly getting you a better ranking in the SERPs and also diverting more traffic to your web pages.
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