Four Benefits of SEO Deep Linking
You know you need incoming links to your blog. But, do you know you need deep links as well?
SEO deep linking means linking to your own content. In other words, you link in, not out – and no, you don’t do this because you’re a stingy linker and want to keep the Google juice to yourself. You do this because it’s good SEO practice, and allows you to drive visits deeper and deeper into your blog.
If you haven’t tried SEO deep linking, you may want to start now. Here are some of its benefits.
1. It improves your blog’s usability. New readers of a blog usually find it difficult to navigate website links. At the same time, they most likely would not be able to read old posts that are as relevant today as they were when you wrote them. What better way to give them access to content they normally wouldn’t find on their own? All they have to do is click on a deep link and start reading!
2. It optimizes each page of your website. So, your index page has a rank of 2. But, what about the rest of your blog’s pages? Search engines rank sites per page. When you deep link, you leverage your own blog’s equity and increase the popularity of each page.
3. It increases each web page’s importance. The more targeted links pointing to a page, the more important search engines will consider it. You can make each page in your blog more important through external or internal deep linking.
4. It helps the “spiderability” of your page. Search engines’ spiders crawl the pages on your blog by following the links that lead to it. By pointing to your blog’s different pages, you ensure all your blog’s pages are spidered.
Of course, don’t go crazy on your link-building just because you can. Use it in moderation. If you can’t find a page that is relevant to a keyword, don’t force it. SEO deep linking won’t land you on Google’s first page overnight, but it does give you the upper hand in the battle for search engine supremacy.
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