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I checked your site and found it on 15th position for Google.co.in. I think you need to optimize your website a little more as ranking takes time. Try building a good social media reputation which is the prime ranking factor for Google. Few reasons can be,
-Keywords targeted by you are highly competitive
-Title and description tags are not optimized
-Lack of quality backlinks
If you are just a beginner then I would advise you to target low or medium competition keywords. Fluctuations in SERPs is a normal thing and hence Be patient.
Try few local optimization tips along with global optimization
- Add your website to local search engines
- Add your website to local directories
- Get listed on Google places, bing local search and Yahoo! local
- Get listed on local classified websites
- Get backlinks from target country
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