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Website designing is an important aspect of SEO. Changing the design of your site isn't going to effect ranking, although any changes to structure, internal linking, URL names etc might.
Google don't directly judge sites on design, just content, although design can change user attitude and interest which may indirectly alter rankings.
Try making a user friendly layout that is catchy yet soothing to eyes.
You should go for change in content also. Update your content as spiders crawl new content quicker.
You should not be worried about PR as its not that important. Your website facelift should be more focused on improving SERPs.
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