YouTube can help you to get backlinks, higher search ranking, traffic, and help you to build a brand for your company.
However, if you do not use it properly your videos will just become lost.
Youtube provides good exposure to your site and if its Titles and Description are optimized properly then it can also give you a better placement in search results.
Video optimization is one of the part of SEO.In video optimization we upload web site information in the form of video into video sites.Youtube is most popular video site where we can post website information to promote that site to generate good traffic.