PPC Program Specification

[eshaa83]

The UnReal Pay Per Click Program is aimed at delivering the maximum ROI for your PPC expenditures with an eye on high conversions, higher Click Thru Ratio (CTR) and lower cost of customer acquisition. We have divided the PPC Program into the following 4 Stages:

1. Pay Per Click Campaign Management Stage I – Initial Analysis
2. Pay Per Click Campaign Management Stage II – Campaign Setup
3. Pay Per Click Campaign Management Stage III – Testing Phase
4. Pay Per Click Campaign Management Stage IV – Monthly PPC Campaign management

[alen123]

Conversion tracking setup
Ad split testing
Keyword split test
Ad rank split test
Conversion testing
Bid management

[saurabhisbc]

Some great points already mentioned here but for more see this http://emarketinguide.com/2011/06/no...on-extensions/