Yeas Gayatri definitely press release is really important as it works as brand creating tool at free of cost. Besides these it helps you in launching or promoting a product or service and also helps in showing any event or achievements done by an organisation.
Press release sends traffic to your blog
Press release gives you visibility
Press release helps to build your brand
Press release gives you authority and credibility
Here are several advantages to submitting a press release:
* Shows professionalism
* Could be picked up by a major news source
* Includes a link back to your website
* Will likely get picked up and referenced on several other websites
* Provides exposure in front of an entirely new audience
Through press-release submission we can increase website's ranking as well as traffic. We can get more back link for our website through press-release submission.
Pay per click method is the fastest way to get traffic but you have to pay for a single click, while Search Engine Optimization is a process to get quality traffic without spending money but it takes a little bit time.