Yahoo vs Google settings and tricks

[Maddy]

I currently am using Google only right now, i am looking into adding yahoo ppc to my advertising budget. I know everything demands on keywords, but what type of pricing discount does yahoo give you over Google? Do most people find Yahoo and google ppc are the same, or is yahoo usually lower per keyword. Do most people use the same keywords and ads, and are conversion rates usually the same.

Would you recommend taking my best Google keywords and ads to start off or come up with new ones.

Basically, can i transfer my keywords and ads from Google and achieve the same conversion rate. ( i do understand each product is different)

IF you are not a fan of yahoo, any other PPC campaigns you prefer. I am keeping google just looking to expand my options.

thank you

sorry for the long winded questions

[lightingguru]

google is always your best bet when it comes to pay per click. I have a better ROI on bing versus yahoo. You might want to think about going that route.