PPC Tips for beginners

TryUsOut · #1 (**permalink**) 01-29-2008, 04:47 AM

Hi all!

Just wanted to share some tips I advice some of my clients.

For PayPerClick campaigns, don't just rely on using top keywords for your PPC campaign - this is the reason why others are failing. Bidding on top keywords will yield you less as competition for these are stiff already. The technique here is opting for other long tail keywords that is more likely to yield specific results because specific searches on long tail keywords or phrases are the ones that usually convert. Those who employ such search are more likely to buy IMO.

PPC is a trial and error campaign for newbies. Always test the water before jumping in. Be cautious on how much you bid at first, weigh first what keywords convert in your niche after a test run so you will know what works and what doesn't. There are two ways of bidding - the agressive (high) and conservative (low). This will greatly depend on how much budget you are willing to put in.

You should also try out other PPC providers for more reach on your campaign and to test what PPC platforms works best for you.

What are your effective techniques for a better ROI on PPC? Share in guys!

robodesignsolutions · #2 (**permalink**) 05-14-2008, 04:17 AM

Great Advice here!!!

Thanks for this

Paul

o0DarkEvil0o · #3 (**permalink**) 05-16-2008, 11:28 AM

I am starting for PPC. thanks for sharing.

TryUsOut · #4 (**permalink**) 05-27-2008, 11:00 AM

Great! Hope you guys have success with it

allfun · #5 (**permalink**) 06-10-2008, 04:54 PM

You have revealed useful information about PCC here. Thanks

TryUsOut · #6 (**permalink**) 06-12-2008, 07:10 PM

Glad to have helped

Hope you have success with it as well.

sirandy · #7 (**permalink**) 06-24-2008, 08:29 PM

Make sure your landing pages are relevant to the keywords you are bidding on.

collee_seo · #8 (**permalink**) 09-23-2008, 08:58 AM

Really valuable tips for PPc..

Such useful to me...thanks for sharing

estuartie · #9 (**permalink**) 10-11-2008, 10:24 AM

If you're really serious then you should use one of the keyword research tools that will show you the amount of searches and results etc for each keyword/phrase which will allow you to target specific areas at a much lower cost too
Stu

asmith · #10 (**permalink**) 10-14-2008, 06:00 AM

PPC Campaign Management takes time with research on your part at what your competition is doing in that space. Look at the keywords listed on their web site. Keyword research is important.

A search engine that lets you buy keywords associated with a set position is tyBit. You do not have to do any PPC managment here. You just create your ad and it is listed in the designated position you purchased it in.

seomagician · #11 (**permalink**) 11-28-2008, 02:20 PM

One piece of advise is to rarely use broad terms. Test very specific terms and measure there success.

4today · #12 (**permalink**) 12-27-2008, 11:49 PM

Newbie here - great stuff. Does anyone recommend WordTracker?

tanja · #13 (**permalink**) 02-04-2009, 03:47 PM

Really useful information and where are you working?

mokmok69 · #14 (**permalink**) 05-28-2009, 09:38 AM

I'm new in PPC I really appreciate your tips thanks..

betty · #15 (**permalink**) 05-29-2009, 08:23 AM

Its really nice information for PPC beginners.

ppcguru · #16 (**permalink**) 07-15-2009, 12:46 PM

Not only in a Sales process, search Engine Marketing Model can be also expanded in so many ways. One of many effective SEM model expansions I found is that SEM model can be applied to boost a job search campaign and increase professional leads and I would like to share some tactics from my innovative model.

The model illustrates an innovative expanded model of Pay Per Click by applying the campaing tactics such as SWOT Analysis, KPI insitituion, Keywords Generation, Ad Creative Optimization, Web Analytics and conversion tracking to enhance one’s Job Hunting process. The model is created based on experimental design, which is mangeable . By using this model, one may plan out his/her job huniting campaign systematically and make his/her campaign more manageable: The detail of this model:

cognitivesearchmarketing.blogspot.com/2009/05/joppuccino-youve-got-job-extended_05.html

The article also features resourceful links for Job search and PPC solutions for your reference.

Online marketers or people looking to expand their career reach should benefit from this article.

Matthog · #17 (**permalink**) 07-25-2009, 02:41 PM

You are very kind to share them. Thanks.

davin.master · #18 (**permalink**) 08-06-2009, 11:28 AM

yea, it's a nice and valuable info on PPC for beginners.

Thanks a lot.

plgffl · #19 (**permalink**) 08-07-2009, 02:34 AM

as a newbie so much to learn from the gurus
appreciate

stephen186 · #20 (**permalink**) 08-15-2009, 04:05 PM

Even though the tips are very useful but you really need to see in action and use PPC for getting hang of it...