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Go Back   AffiliateSeeking Forum > Marketing > Pay Per Click Advertising

Pay Per Click Advertising Anything to do with ppc marketing. Don't annouce or advertise your own site here.

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  #1  
Old 04-05-2011, 11:42 PM
kevin32 kevin32 is offline
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Default banner ads PPC or CPM?

When banner ads are displayed on most websites (ecommerce sites, internet forums, free email inboxes, etc.), are advertisers charged per click, or per impression (CPM)? What's the norm?
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  #2  
Old 04-27-2011, 07:33 AM
powerblast powerblast is offline
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you have to set pay per click for these networks.
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  #3  
Old 05-11-2011, 05:24 PM
onlineguru onlineguru is offline
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it depends, a banner ad can be PPC and cpm both, depending which network you joined and what type of ad they providing
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Old 05-17-2011, 09:28 AM
StoneWilson StoneWilson is offline
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Quote:
Originally Posted by onlineguru View Post
it depends, a banner ad can be PPC and cpm both, depending which network you joined and what type of ad they providing
Now only very few affiliate networks provide good paid CPM ads, more provide CPS, CPA or PPC ads. You should check you niche's CPM then compare, and choose the most profitable one.
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  #5  
Old 06-06-2011, 07:05 PM
PRmarketing PRmarketing is offline
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Default Depends!

This really depends on the contract. It can be seen as either or, so it is important to identify which in your contract, because it may be more beneficial for you to do one over the other!
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Old 09-03-2011, 10:26 AM
seocorporation seocorporation is offline
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They are charged for displaying their banner for a fixed time. Like XYZ dollar for six months.
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Old 09-06-2011, 11:00 AM
paylan paylan is offline
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a banner ad can be PPC and cpm, depending which network you joined and what type of ad they providing.charges depends on contract.
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Old 09-06-2011, 12:14 PM
phyllishk phyllishk is offline
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a banner ad can be PPC as well as cpm, its all depends what kind of ad that network providing which is joined by you.
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Old 09-17-2011, 07:47 AM
sneddandcosta313 sneddandcosta313 is offline
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It can be seen as either or, so it is important to identify which in your contract, because it may be more beneficial for you to do one over the other!This really depends on the contract.
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  #10  
Old 09-19-2011, 08:44 PM
jerxe jerxe is offline
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It depends of the contract between the network and the advertiser agent. Some ads are displayed only in cpm mode and others only in cpc mode.
In my opinion cpc is much better for the advertiser because he pays only if somebody clicks on his ad and visits his page.
When you use cpm network you may pay for each 1000 impressions of your ads even if nobody clicked your ads.
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  #11  
Old 08-26-2013, 01:01 PM
Affinity.com Affinity.com is offline
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Hi kevin32,

Usually the norm is Cost Per Click (CPC) for an advertisement that is displayed, but a lot of advertising networks also follow the Cost Per Thousand Impressions (CPM) model or eCPM model (Effective Cost Per Mile – This takes into account the effective CPM & CPC rates).

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Last edited by AffiliateSeeking : 09-05-2013 at 09:51 PM.
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