For increasing conversion rate, You should concentrate on your organic traffic. As per my seo experience, Only organic traffic will give you more conversion compare to other traffic. You can increase organic traffic through your keyword.
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In internet marketing, conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.
The landing page is crucial here to reduce bouncing rate. You can try Google Optimizer to do A/B testing for the landing page to choose the most optimal one
Work on the quality of your website and the quality of your products and services. If you are getting visitors but there is not enough conversation rate, problem would be with the website or the products and services because conversation has a lot to do the customer satisfactions.
Disagreed. SEO is to bring traffic not to increase the conversion rate
To increase conversion rate, you need to get trust from first time visitors
1. About Us page is important
2. Do have lots of Facebook fans
3. Does your site looks professional?
4. Do you have any hidden fees?
5. Is it easy to check out? How many steps