In Response To Your Inquiry
PPC is a way to direct internet traffic to a particular URL where advertisers pay the hosting service when the ad is clicked. In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, that provides purchase opportunities wherever people may be surfing. So in essence it means that if you have an ad on a particular site, every time someone clicks on it, the host requires that you now pay them.
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