here's one of the most useful article I read about PPC geo targeting..
Quote:
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In setting up PPC campaigns, you should expect that 90% of your traffic will come from your geo-targeted campaign, while 10% should come from geo-modified terms. You should have at least a geo-targeted campaign with generic keywords (searching for "laser hair removal" from a Denver ip address) and a nationally-targeted campaign with geo-multiplied terms (searching anywhere in the US for "Denver laser hair removal"). Be careful about cities that have the same name-- Louisville, CO versus Louisville, KY. And consider whether your clients have to travel to see you (real estate) or are in-town (family dentistry and pizza).
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get the whole article here..
How To Geo-Target PPC Campaigns For Local
hope it helps..
