Pay per click is Google advertisement. i tried it but i really suggested you guys that don't pay for it because you don't know that your competitors or some spammers clicking your add
PPC is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked.
Pay per click is also called as cost per click.It is used for traffic management.To differentiate PPC ads from the natural search results displayed on a page, search engines will often place PPC ads under “Sponsored Ads” or “Sponsored Links”
PPC stands for pay per click mean advertiser has to pay every time any visitor click on sponsored ad. It a good advertising medium if you have enough budget to spend on advertising