Today’s post comes from PPC Hero Ally Hayley Coutinho. Hayley is a Paid Search Consultant at Receptional, one of the UK’s longest running digital marketing agencies. On a day to day basis, Hayley is the manager of various client accounts, both small and large scale, across several industries.
Google recently rolled out the Keyword Planner tool and despite it going relatively unnoticed, it is in fact a huge update to the Google Keyword Tool that we have become so familiar with over the years.
Previously the ‘Keyword Tool’ and ‘Traffic Estimator’ could be used by advertisers when initially setting up new AdWords accounts to identify estimated bids, search volumes or research new keyword areas.
Both tools are very useful in their own right, however Google has replaced them with the Keyword Planner which improves usability by combining these features. This seems to be a logical move to me but I am left wondering if the new tool will meet all of my requirements and is it any good?