What are benefits of Pay Per Click Advertising ?

[kennedyzor]

Pay per click advertising works because:

* By using the bidding system, similar to how an action works,everyone can compete on a level playing field.
* Pay per click is cost efficient.
* Results are measurable.
* It's extremely well targeted.
* Pay per click is the ultimate in direct response.

all the above thougth's of pay per click advertising benefits. This is the one of way of the marketing method that you should be using.

[seomagician]

It's also a very fast way to test your product, site, or page effectiveness. You can use it to gather information on what works and what doesn't work. You can use it to find the best keywords to chase in organic optimization.

[robertmias]

Hi Kennedy and seomagician,

Ive found this post about pay per click and wanted to share with you a free Google tool which will help you test which are the best places to include your google ads.

Yesterday I was going through the web looking for Google Analytics and found that Google has another free tool called Website Optimizer. It is a really good tool to test the effectiveness of the ads, etc. Google it and find more about it.

Hope you find it useful,

Robert

[pooja84]

The main advantage of PPC is that you can easily drive a lot of traffic to your site. For more details refer webeventseurope.com/Pay_Per_Click_(PPC)/Article6942.aspx

[G4br13lle-HD]

PPC is good if you want to drive traffic to your website.

But if you are looking for sales, it can be wasting money as you will not know which visitors are going to buy your products and which visitors are just passing by when they see the advertisement

[dogfence]

You can use it to gather information on what works and what doesn't work. You can use it to find the best keywords to chase in organic optimization.

[joyce686]

but what if the traffic is not targeted , then won't it be high cost?

[dheeruyadav]

Originally Posted by G4br13lle-HD

PPC is good if you want to drive traffic to your website.

But if you are looking for sales, it can be wasting money as you will not know which visitors are going to buy your products and which visitors are just passing by when they see the advertisement

I don't cosider PPC is waste of money when it comes to conversion. If you are getting 1000 visitors and the conversion is of even 50, then its worth to have PPC campaign running.

[websource7]

I wouldn't jump into ppc until you have done your research and understand how it all works. If you jump in head first, you can end up completely broke and give up a little too soon.

[ENFerrari]

PPC Internet advertising campaigns allow you to effectively target your campaigns based on your own keywords which will make sure that you are reaching the right audiences.

Pay per click Internet advertising campaigns create and increase brand awareness, because even if users do not click on your ads, they are still aware of the ads, which are strategically placed in all search engine results.

[Hoser2]

Fundamentally, PPC advertising is a relatively low cost method of generating increased traffic to your website. The principles of pay per click advertising are simple - a company willing to place the highest bid for a keyword will be ranked the highest on the search results page.

And it is Manageable!

You can set the budgets allowing to manage your advertising spend effectively and to your requirements.

[SM911]

Google Adwords Advantages:
- Its performance, revenue, cost, and conversion are measurable.
- Detailed location targeting is available. Country, region, city, local targeting.
- Language targeting.
- Scheduling is available. You can adjust your publication hours and days as you wish.
- You can set your daily and monthly budget as you wish and you are able to change your budget whenever you want.
- Adwords does not exceed your daily budget that you specified. Adwords adjusts the delivery frequency of your ads according to your daily budget and the clicks that you get within the day.
- You can only reach your target group. Except this target group, no one can see your ads.
- There is a fair competition and because of this Google Adwords platform is a very dynamic platform. This dynamic structure keeps Google Adwords live.
- You can make your payments via credit card or EFT.
- Performance tracking of your Adwords campaigns can be made at anytime. While your ads are active, you can make necessary optimizations always to make your campaign performance better, to minimize the costs and to maximize the ROI (Return of Investment).
- You can create many reports of statistical data. Search Query reports, campaign reports, ad group reports, ads reports, keywords reports, account reports, placement reports, and so on. You can find your conversion ratio, conversions, ROI, advertising costs with these reports.
- Google Adwords platform is the best ads program platform on Internet where its optimization is made for a better return of investment.

[JesseWestphal]

There are many benefits to Pay Per Click advertising, making it an effective
way of promoting a business 'online'. Some of them are listed below:

· Get launched immediately. PPC advertisements are implemented very
quickly - they can go 'online' within an hour after winning the bid and
paying for it.

· Obtain specific, pre-qualified, and quality traffic. PPC provides you with
a quality or a well-targeted traffic.

· Widen your reach. PPC advertising provides additional traffic to your
site, aside from the natural or "organic" search engines.

· Track your investment. PPC advertising makes use of a tracking system
that will determine exactly who comes to the website and what they do
once they arrive - the length of their stay on the site and the number of
pages (including the actual pages) that they view.

[danviettravel]

It is easy to get traffic via PPC. However it is quite expensive if you want your keyword to be on the first page and sometimes the results are not as we expect!

[ryankrueg]

Benefits include: Easy to track results, Quick way to effectively get your message to millions. Can be micro targeted, and even geographically targeted, there are many platforms to choose from, can be very lucrative.

[stela]

Ya PPC can create greta traffic for your site but is it beneficial to get good rank?

[staceybrown281]

Thank you guys for that wonderful conversation. I gain a lot of knowledge about PPC. Keep it up.

[financialinsurance]

PPC is better way if you are looking for instant traffic. Yes, it will be only effective until you have money in your pocket. If you do not have much to spend on it then its better to spend your budget on SEO which will provide you long term benefit but will take time to get your site fit.

[rakesh.iseo1]

Instant Traffic and Revenue.
To be on page 1 of Google if high bidding.
Results with in Blinking of eyes.

[cunghuong]

It is not wasting money! It just costs a lot! It can give you much more traffic on your targeted keywords.