Facebook Conversion Tracking

[SwamiJames]

What are the options to track Facebook Ad campaign conversions with purchase amount data? With Google Adwords, conversion tracking with the value of each purchase is captured. This helps immensely with the ROI calculation.

I have used Facebook Ads with unique promotion codes to track campaigns. However, I am looking for a solution to see users who click on the Facebook ad and purchase on my clients site to then create reporting including the purchase value of each conversion. Any ideas?

*I've only found LinkShiftr which would create a shortened URL for the ad and then pixel track conversions from that URL. Unfortunately, it looks like they do not capture variable data for the conversions which would be the variable purchase amount.

[lillianabe]

You would not be able to differentiate the Traffic from paid activities and free promotional methods on Facebook until you would not create or Tag separate Url for each one with use of URL builder tool. You can use any other URL builder tool and instead of providing main page of website URL for any promotional activities, use tagged one to make separation. You have to analyze manually the Source URL.

[paylan]

You can use any URL builder tool and instead of providing main page of website URL for any promotional activities, use tagged one to make separation.