Quote:
Originally Posted by clerisy
Temme guys
Which is better PPC or CTR????
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PPC is the pay per click..You need to pay for the only the actual visitors who visit your website. Your AD will appear at the right side of the organic result as well as at the bottom of the organic result. You need to choose the right search term for your AD so that you can get the right visitors to your website. You need to bid for the keyword, its like auction positioning of the AD depends upon your keyword Bid. More the bid more the possibility to show your AD.
CTR means click through Rate, It is the ration of no. of time your ad appears to the no. of actual clicks on Ad.
CTR proves your AD is successful or not, To improve the CTR you need right positioning of the AD and the right search term.
Hope It will clear your term about PPC and CTR.